The framework concepts presented herein references he downstream version of StAF model. It encompasses the space in which people buys/enteprise sells and the space in which people uses or consumes a product. This framework provides a unified approach in understanding the relationship between producer/seller and buyers.
The Concept of Space
There are 5-main types of spaces:
In the highly connected and informed world, we seem to mind shift between spaces. We can read, organize or even participate in social events online while we are working; we read and respond to email and meeting invites while we are at home; we monitor the movement of our little children out of safety concerns regardless of our , etc .
Concept of Sub-spaces
Spaces (physical or logical) are often subdivided into functional spaces - e.g. living room, bedroom, bathroom, etc. These functional spaces are called sub-spaces. Webpages are divided into contact page, product page, corporate page, etc.
Concept of Levels within Spaces or Subspaces
A level-1 space provides the platform needed for level-2 subspace to exist. Each subspace can be further subdivided into smaller spaces or will be the platform for "systems" to be hosted.
Types of Space
There are generally 4 main types of 'physical' space (see diagram below). While a person can be in one physical space at a time, the mind may operate in a logical space separate from the physical space. For instance, you might be in a retail mall staring at an attractive product. Your mind could be wandering off into a personal space where you imagined yourself using the product. The logical space creates relevance between the physical world and the mind.
The Concept of Systems
While space gives us a concept of people interacting with the environment, the concept of system provides the bridge between human and their environment. Humans have long adapted and mastered the skill of tool making. These very tool now forms the basis of the productivity systems that supports our living needs. With R3MAGICS, the tools that we have forged is again evolving and enabling a highly automated lifestyle.
In its origin, our system of intelligence and knowledge is no more than paper and pencils. That has its limitation in adapting to the situation-specific needs.
A system is a construct of 3 essential ingredient:
As we shift between spaces, we need the productivity system to follow us into the different spaces. In retail hospitality, some of the systems were supplied to shoppers in the form of Customer Engagement Systems. These were in the form of comfort, caring, entertainment, record, etc. mostly considered as basic to human needs.
For instance, Apple IOS new wifi calling feature can be viewed to appeal to the financial management system of a customer as it allows a users to utilize wifi (usually at no charge) to make voice calls.
Another example is the increasing popularity of mobile payment solution at retail checkouts. This approach appeals to the customer by improving the following personal system experience:
There are systems that take care of people. There are also system that takes care of system or the environment. Hence:
Types of System
3 Tiers within each System
We derive a universal tiering approach in order to classify the type of personal system by borrowing the 3-tier concept from building architecture design. In building architecture, the three tiers are:
We expand on this tiering concept to center around the person itself:
AIS systems must at least have some decision capabilities for it to perform intervention work. In the face of R3MAGICS, AIS system are now bundled with intelligence over the cloud.
An Asset (i.e. product) in the Context of System
As mentioned in the Concept of System section, an asset (from an ownership viewpoint) or product (from a seller viewpoint) is a key functionality provider within a system. A product can be classified based on its state of readiness (to use):
A sofa as a product asset can participate in multiple systemic roles. Within a given space, it can be part of:
Concept of Space Shifting
Prior to the internet and mobile communication technologies, we are mostly passive consumer of services. We are not able reach out to our personal productivity system when we are outside our personal or home space. This however has changed in the advent of the internet and mobile technologies. With consumer bringing along their own devices wherever they go, it is now possible for them to reach out to these personalized systems remotely. This lead to the ability to constantly switch between spaces - e.g. between personal productivity and professional productivity. This creates a phenomenon called space shifting.
Customer gets engaged actively with their own personal system. Business have to pursue a social route to continue to keep customers engaged.
Concept of Systemic Shift
Systemic shift occurs when the systems itself moves to a different tier. A passive system will become an active system by adding a systemic product that is capable of environmental or occupancy detection, decision making and response system.
Using a combination of StAF and R3MAGICS, this blog post provides architecture analysis of the trend and major players in the retail market. R.3.M.A.G.I.C.S is short for Robotics, 3D Printing, Mobility, Analytics, Gamification, IoT, Cloud and Social platform. It encapsulates the key elements that will change the social-economic fabric in the coming years. StAF is short for Strategy-driven Architecture Framework.